Giejo Magazine
March 6, 2023
What do worms, sprouts and laughter have in common?
By Ieva Kubiliute
n 2002 the landfill for the Greater Toronto Area closed. Although
it is the 2nd largest country in the world, Canada could not locate
a site for a new landfill. Garbage was exported to the United States;
almost 1000 trucks/week! Bad for the planet, bad for the people
and a waste of money. This was the largest landfill site in Canada
and the third largest in North America. The GTA has a population
of over 6 million, about half live in multi-residential units (eg.
condominiums, townhouses, etc.). Many people have few options for
composting, therefore most organic matter from these buildings ends
up in landfill. Vermicomposting provides the opportunity to compost
indoors – a sustainable solution to manage organic matter
(food scraps and paper) for apartment dwellers or anywhere without
the option to compost outside.
Cathy Nesbitt has taken a common recycling problem and turned it
into green business by helping consumers compost their organic waste
with the help of worms. Read on to learn all about this eco entrepreneur
and some life lessons from a worm bin.
How do worms convert organic matter (food scraps and paper) into
nature’s finest soil amendment known as castings?
Worms are going to play an ever-increasing role in waste management,
soil production and therefore food security. Taking care of food
scraps is one way we can all help mitigate climate change. Feed
the soil, not the plant. Worms offer an incredible cross-curricular
learning opportunity. Managing food waste is one way we can all
help mitigate climate change.
Cathy is on a mission to put worms in every living space. Indoor
composting with worms. She believes that worms are going to play
an ever increasing role in waste management, soil production and
therefore food security. It is essential that we learn how. Managing
our food waste is a simple way that we can mitigate climate change
and create ‘black gold’ to grow more delicious, nutritious
food. The solution to the garbage crisis is several solutions, one
of which is vermicomposting. Cathy’s Crawly Composters is
a multi award winning organization recognized with several environmental
and business awards. We conduct inspirational workshops and worm
birthday parties. Worms provide a tremendous cross-curricular learning
opportunity in the classroom. Over 75,000 students have seen our
presentation, so far. On-site solutions to manage organic matter.
Cathy’s working title is Cathy Crawly Laughing Bean Queen
Simple solutions for some of today’s challenges. Worms for
amending the soil, sprouts for eating (grow your own) and laughter
for overall health and wellness.
 Laughter
yoga came to her at a time when she was struggling with all the
negative energy folks were sending her way about this important
mission. You can imagine that not everyone wants to have worms in
the house. Daily laughter is now a huge part of her health plan.
Laughter is a great connector. It oxygenates our beautiful body.
Laughter is a wonderful form of self love. Laughter is the best
medicine. Have you had your daily D.O.S.E.? (Dopamine, Oxytocin,
Serotonin, Endorphins) – The love drugs vs Cortisol and Adrenaline
when stressed.
What inspired the start of this green business?
There was a piece in a local newspaper asking; “Are you a
woman? Do you have a business idea?” It was an advertisement
for a six month business course. After an injury at work as a freelance
behavioural management specialist, (Freelance means without benefits)
She was thinking about this worm business, but did not know how
to start. Taking a business course offered the perfect opportunity.
She said to her husband and said, “I’m quitting my job,
taking this course and starting a worm business”. And that’s
what she did.
What’s a day in the life of a Worm Advocate?
Like backyard composting, worm composting requires a carbon to nitrogen
mix. To provide the required materials, we collect food scraps from
local restaurants and grocery stores and shredded paper from offices.
It is then processed and fed to the worms. Some days will involve
harvesting. This means separating the worms from the compost. The
castings are then dried, screened and packaged for sale.
Monday is a busy day of the week. This is our picking, packing,
shipping day. Orders are prepared for delivery.
Education is a key component of our business to create awareness
about the benefits of using worms to convert organic matter into
nature’s finest fertilizer. Some of our time is spent presenting
worm workshops for schools and community groups.
How do you promote your business?
We chose media as our marketing strategy. We have attracted over
500 print articles, several television and radios appearances as
well as a documentary about our business called “Squirm, The
Story of Cathy’s Crawly Composters.” We also attend
monthly business networking events to promote the business. Since
March 2020 Cathy has been travelling around the world via podcast
as a guest expert over 200 shows so far!
Cathy co-founded and was Chair of a business networking organization
called Green Connections Network. (2009-2022) Green-Connections
was a networking and mentoring group of small businesses dedicated
to exploring and sharing environmentally-friendly practices, products
and ideas. The goal was to encourage all businesses to “go
green” and live more sustainably.
What mistakes have you made along the way as an entrepreneur? What
advice would you give others starting a sustainable business?
To raise awareness about our business, we exhibited at every show
that was remotely connected to the environment. We spent a lot of
money and time at events that did not provide the returns we were
seeking. We discovered that worms are not an impulse buy (seems
obvious when you think about it). Money is often limited at the
beginning of a new business venture. When considering if an event
is suitable for your business, attend first before deciding to exhibit.
This will provide the opportunity to find out if the event attracts
your target market, you can get the feel for the show, etc.
Sprouts are considered nature’s superfood.
Sprouts are hydrating, alkalyzing, regenerative, biogenic and contain
up to 100 times more digestive enzymes than raw vegetables. Grow
sprouts at home, school, work. Sprouts are the original fast food.
Laughter wellness is their latest offering. Discover the magic
of laughing for the health of it.
Laughter Yoga was started in 1995 by a medical doctor in India,
Dr. Madan Kataria. His goal is world peace. This global movement
has spread world wide and there are laughter clubs in over 120 countries.
We have a global mental health tsunami. Laughter is the fastest
happiness hack that gets us out of stress and into joy. Prior to
2020 there were very few opportunities to do Laughter Yoga online.
Laughter yogis were ready to jump in and help people feel better.
As a Laughter Yoga Teacher, Cathy incorporates tapping (EFT –
Emotional Freedom Technique), brain gym and other healing modalities.
Her goal is to help people get out of stress and into joy. Laughter
goes with everything. Cathy is bringing her laughter wellness program
to corporations to help people adjust to back in person and connect
on a deeper level. When we laugh, we vibrate at a higher level.
When we feel good, we do good.
Cathy offers 2 day online Laughter Yoga Leader Training for anyone
wanting to learn this magic medicine. Become certified to lead laughter
club and the benefits of laughing for the health of it. https://www.cathysclub.com/#leader
Laughter Yoga Wellness Program
Laughter Yoga is a simple concept that combines deep breathing
exercises with gentle movements and laughter. Started in 1995 by
a medical doctor, Dr. Madan Kataria. It is a cardiovascular activity
that promotes feelings of wellbeing while decreasing stress. Laughter
Yoga is a unique exercise routine which combines unconditional laughter
with yogic breathing (Pranayama).
Science has proved that the body cannot differentiate between real
and simulated laughter. Laughter Yoga is the only technique that
allows adults to achieve sustained hearty laughter without involving
cognitive thought. It bypasses the intellectual systems that may
hinder natural laughter.
With Laughter Yoga:
§ We can laugh without jokes or comedy
 §
We can laugh even when not happy or in a good mood
§ We can train our body and mind to laugh, Develop a Laughter
Muscle
§ It’s about cultivating childlike playfulness
How does a Laughter Yoga session work?
Laughter Yoga sessions are typically 30-60 minutes.
They start with easy warm-up techniques which include stretching,
chanting, clapping and gentle movement. These help breakdown inhibitions
and develop feelings of childlike playfulness. Breathing exercises
are used to prepare the lungs for laughter followed by a series
of “laughter exercises” that combine the method of acting
and visualization techniques with playfulness. Breathing exercises
from yoga are interspersed through the session.
It is scientifically proven that 10-15 minutes of sustained laughter
is sufficient to develop full physiological benefits. A Laughter
Yoga session may finish with “Laughter Meditation” which
is a session of unstructured laughter whereby participants sit or
lie down and allow natural laughter to flow from within like a fountain.
This is a powerful experience that often leads to a healthy emotional
catharsis and also a feeling of release and joyfulness that can
last for days.
Laughter yoga is intentional laughter exercises designed to help
us feel good. The more we laugh, the better we feel. Laughter is
the best medicine. Have you had your daily D.O.S.E.? (dopamine,
oxytocin, serotonin, endorphins)
Regular laughter yoga sessions are recommended for maximum benefit.
Come experience the magic of laughter for the health of
it.
Cathy Nesbitt, Founder of Cathy’s Crawly Composters (est
2002), Cathy’s Sprouters and Cathy’s Laughter Club.
Links:
https://www.cathyscomposters.com/
https://www.cathysclub.com/ |
